Book - How We Decide

Adapted from Amazon.com:

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Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind’s black box, they’re discovering that is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—; the precise mix depends on the situation. The trick is to determine when to lean on which. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences...His goal, to answer two questions: How does the human mind make decisions? And how can we make those decisions better?